About Seth E. Mindel

My background is a bit different…

After graduating with a degree in Philosophy from New England College, my career aspirations were to play music, not philosophical music, but something I could play loud! This led me to the fertile rock scene in Minneapolis, where I soon played in a few bands, toured the US and Canada, and released music on various record labels.

Realizing I wasn’t the next Kurt Cobain, I decided to move back home to Chicago and figure out a career that paid money. This led me to work in public relations at Jasculca/Terman during the Clinton White House years. I helped Hillary Clinton with her 50th birthday party, did advance work for her and President Clinton, and drove in motorcades; it was thrilling but didn’t pay the bills.

I worked for the City of Chicago Department of Cultural Affairs, the Office of Tourism, Mayor Daley’s re-election campaign, and the Chicago Transit Authority. While this happened, the “dot com” boom exploded, and life inside a grey cube wasn’t where I wanted to be. Luckily, I had a contact at Giant Step, an early Leo Burnett digital agency, and they took a flier on me.

Twenty-plus years later, I am still at it and have been lucky to work with clients such as After School Matters, Mead Johnson Nutrition, General Motors, JCPenney, The Home Depot, Sears, Kmart, and Kohl’s.

I continue to make music when I can and try to be the best dad and husband to my family.